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Who You Network With is NOT Always Your Target Market!

entrepreneurs networking Apr 04, 2016

t's Networking Day! You are headed to a promising networking event! You walk into a room armed and ready!  You are in "networking mode". You have your elevator pitch down pat! You have done your mantras, your visualization for success and you have enough business cards to hand out to everyone in the room.

You arrive, you smile and have some great introductions, you hand out "ALL" those business cards, you head home after a fabulous event and.......... nothing! WHAT THE HECK!?!

Welcome... to the reality of networking. 

One of the biggest misconceptions entrepreneurs have is that who they network with will be who does business with them. WRONG! Oh, you will get the small percentage of people you meet at a networking event that may purchase your product, or sign up for your service, but those people were already looking for your product or service and you just happened to be at the right networking event at the right time.

Ask yourself this question. WHY do I go to...

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